Lead [leed]

(n) the identity of someone interested in making a purchase.
(v) to direct from the front position.

LEAD Marketing Agency’s foundation is based on delivering measurable marketing results for our clients.

Since 2008, this philosophy has endured the ever-changing landscape of marketing and advertising.

Each client is unique. Each plan we create is distinct. And it’s likely to contain perspective, data, strategies and tactics that you hadn’t been thinking of.

Our Members

Matthew Tiedgen
Vice President & Owner

Matt brings extensive advertising industry experience to LEAD Marketing Agency with expertise in delivering positive return on investment, through strategic account planning and management and media planning, buying, and measurement.

While honing his skills in the Chicago advertising scene at agencies including D’Arcy and MediaVest, Matt achieved success for national brands including Buick and Burger King. Since moving to Michigan in 2002, he has developed and implemented revenue-growing strategies for many local and regional clients in varying categories.

Matt is an adjunct professor in Michigan State University’s Department of Advertising, Public Relations, and Retailing, where he teaches Media Planning and Strategy. He holds a BA from Indiana University and MBA from Grand Valley State University

Monica Pritchard
Account Director

Monica brings a wealth of knowledge, experience and leadership in various industries around project management, operations, marketing and sales to her role as Account Director at LEAD. Monica is the public grand prize winner of ArtPrize 2021. Her submission of “Before You Go” in collaboration with her son Christian Reichle received the most visitor engagements at the competition recognized as one of the world’s largest annual public art events in Grand Rapids, MI. She is a Child Advocate Volunteer for the Court Appointed Special Advocates of Kent County and holds a BS from The Ohio State University.