3.17.22 – Katie Appold & Bill McKendry

Katie Appold, Executive Director

Katie’s professional experience includes over fifteen years of marketing and leadership in the for-profit and nonprofit sectors.

She has earned a Bachelor’s of Business Administration from Grand Valley State University and later completed a Master’s of Public Administration with an emphasis in Nonprofit Leadership.

Under Katie’s leadership, nonprofit organizations have developed new programs related to free healthcare, affordable and accessible housing and literacy programs for K-12 students. In her first Executive Director role, Katie increased the annual revenue of the organization she led by 300% and received the top grant prize in the nation for affordable housing through the Federal Home Loan Bank of Indianapolis.

As a volunteer, Katie co-chaired the fundraising cabinet for Imagination Station 2.0, an accessible play-space in Grand Haven, MI. The campaign exceeded the goal by 30% and recruited over 1,000 volunteers for a “community build” of the play-space which took place over one week in 2018.

Bill McKendry, Founding Member / Board President

A veteran marketer, speaker, and messaging expert for nonprofit causes, Bill is the founder and chairman of Do More Good as well as the founder and chief creative officer of HAVEN | a creative hub.

Recognized in 1999 when he headed Hanon McKendry as the top professional nationally doing cause marketing work by the American Advertising Federation (AAF) and inducted into AAF’s Hall of Achievement, Bill has cultivated a reputation as an expert in key success principles for nonprofit marketing and communications.