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LaFleur Marketing LLC

LaFleur is a Grand Rapids-based digital marketing agency that works with law firms, healthcare organizations, and other growing businesses nationwide. We blend creativity and inventive thinking with data-driven intelligence to deliver successful digital marketing solutions to fit each client’s unique goals and brand.

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Christopher (Chip) LaFleur

Chip LaFleur entered the marketing world by dabbling over dialup on BBS sites when the first portal to the internet appeared. Shortly thereafter, he picked up an HTML reference book and started coding and building early websites in between writing radio scripts, planning media budgets, and handling design work for a small ad agency in Grand Rapids, Michigan. As the landscape changed and traditional media fell behind the trackability and predictability of digital channels, he continued to focus more and more on emerging digital tools and platforms.

Having learned from his previous agencies what worked for the most talented marketing professionals and what held them back, Chip decided to assemble his own digital marketing team. He wanted to create an agency with the specific purpose of helping law practices, healthcare organizations, and other forward-thinking businesses communicate and engage more effectively with the people who need them.

In 2014, he quit his agency job and created LaFleur. From a starting point of one full-time employee and one client, Chip guided LaFleur’s growth into a company with a diverse team of more than a dozen employees and a comprehensive suite of data-focused digital marketing solutions for clients.

Outside of his role at LaFleur, Chip loves spending time with his wife and sons, building things out of wood and metal, and spending time outdoors. He also can’t keep his hands off the shiniest new digital tools and toys, so at any given time, you may find him practicing videography with his drones, reading reviews of new connected devices, or testing out the next generation of algorithms and analytics tools that could shake up the digital marketing world.

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