Lead Marketing Agency
(n) the identity of someone interested in making a purchase.
(v) to direct from the front position.
LEAD Marketing Agency’s foundation is based on delivering measurable marketing results for our clients.
Since 2008, this philosophy has endured the ever-changing landscape of marketing and advertising.
Each client is unique. Each plan we create is distinct. And it’s likely to contain perspective, data, strategies and tactics that you hadn’t been thinking of.
Vice President & Owner
Matt brings extensive advertising industry experience to LEAD Marketing Agency with expertise in delivering positive return on investment, through strategic account planning and management and media planning, buying, and measurement.
While honing his skills in the Chicago advertising scene at agencies including D’Arcy and MediaVest, Matt achieved success for national brands including Buick and Burger King. Since moving to Michigan in 2002, he has developed and implemented revenue-growing strategies for many local and regional clients in varying categories.
Matt is an adjunct professor in Michigan State University’s Department of Advertising, Public Relations, and Retailing, where he teaches Media Planning and Strategy. He holds a BA from Indiana University and MBA from Grand Valley State University
Eric has extensive industry experience in account management. He last served as Account Executive for Adams Outdoor Advertising based in Kalamazoo, Michigan where he managed the strategic development of advertising campaigns for a multitude of accounts.
Eric holds a Bachelor’s Degree in Advertising & Public Relations from Grand Valley State University where he was President of the Advertising Club.